Understand what's in every asset—subjects, styles, composition, mood, color palette.
Semantic Search and filter by visual characteristics, not just filenames.
PRODUCT: Key Features
Intelligent Asset Rename
Bulk rename thousands of assets with AI-powered templates. Turn chaotic filenames into production-ready names with 100% confidence scoring.
Choose from Descriptive, Production, Scene, Minimal, or Custom naming templates.
One-click apply across entire projects.
GO-TO-MARKET & BUSINESS MODEL
Studio Relationships
25+ years of studio, agencies and networks in SF, LA & London
Community Growth
Active Members & Educators in Top GenAI creator communities and education platforms
Customer Ambassadors
White-glove onboarding creates advocates and in-depth feedback
Business Model
Tiered subscription by teamsize & number of seats
Storage and Hitchcock token add-ons
Future: optional convenience credits for creative tools
Market Size
$480B creator economy by 2027
50M+ creators growing 10-20% CAGR
$40B+ AI content tools market
COMPETITIVE LANDSCAPE & BUSINESS MODEL
The Current Stack is Fragmented
Milanote
Flexible mood boarding tool but not standardized for production, team/asset management, no AI integrations
Frame.io
Traditional review, not built for GenAI needs, no AI integrations
(sold to Adobe $1.3b)
Preview.io
Closest, but creation-oriented vs orchestration, with infinite canvas paradigm
(pre-launch)
Our Roadmap
1
Now [Spearhead & Table Stakes]
Harden shot and asset workflows from alpha to pilots
2
Next [Expanding & Owning the Space]
Deeper agentic coordination, multi-player, asset creator platform bridges, and creator tool API integrations
3
Later [The Grand Vision]
Marketplace and Canon/coherence and provenance as Adaptive Media infrastructure Upcoming trillion-dollar "assurance/insurance" layer
TRACTION & FOUNDING TEAM
2
Studio Pilots
Active in progress
50+
Waitlist
Studios, agencies, top creators
65+
Years Experience
In tech, film and production
Kyle Kesterson
FOUNDER | CEO
3x entrepreneur who has been creating consumer storytelling software since 2010, working with Deloitte Digital, Microsoft Kinect, IBM Watson, and Amazon Alexa and Deloitte Digital. A 2x venture-backed TechStars Alum.
He has spent the last 5 years as Director of AI, consulting, teaching and building GenAI co-pilots, tools and workflow automations with studios including award-winning studios Felix and Paul Studios.
He is a member of leading GenAI Filmmaking communities, a co-founder of Friends with AI, established in LA in 2022 and was named a World’s Top AI Filmmaker by Curious Refuge.
Jeremy Boxer
CO-FOUNDER | PARTNERSHIPS
The first Creative Director of Content at Vimeo, Jeremy has been at the forefront of film and breaking trends for over 25 years.
He was the first to curate AI & Cinema panels for film festivals, such as Marche du Film at Cannes Film Festival, CogX and others. He’s also curated for Tribeca, Sundance, SXSW, Vimeo, Resfest, Sonar, and British Film Festival. He has given first breaks to some of the current world’s most notable filmmakers and top AI Filmmakers.
Most recently he has produced “How I Faked My Life with AI”, an upcoming feature length documentary that broke new ground on every type of GenAI, years before it was mainstream.
Vlad Petoukhov
FULL STACK ENGINEER
A systems-focused full-stack engineer of 20 years. Vlad builds AI automation and systems architecture production-ready AI agents, multi-agent workflows.
He specializes in deploying operational AI infrastructure.Trained at MIREA (Russian Technological University), he brings deep technical range across databases, cloud infrastructure, and agentic AI frameworks.
With 1,500+ Github contributions in the last year alone and a track record of shipping production-grade iterations in days to weeks, not months, Vlad brings the engineering velocity and systems thinking required to build Futuro's agentic production layer from the ground up
THE ASK & OPPORTUNITY
Raising
$500K PRE-SEED SAFE
Use of Funds
18 months of operational runway; Hire additional engineering (BE/infra + AI); expand integrations; Scale onboarding playbook
3-6 Month Proof
2 marquee studios, pilot to paid conversion
5 production companies weekly active
100+ GenAI solo creators
ROI case studies
"This is the exact process you go through in a real physical production. I recognize all of it. This is thrilling… We’re talking millions here."
JIM PHILLIPS CEO, Ridge Road Creative | Former Design Director, Disney